Liferay Inc., an Open Source platform for creating digital experiences on the web, mobile and connected devices, has performed well since entering the MENA region in
.
During 5 continuous years, it was able to achieve huge returns and record growth rates, especially in The markets of Egypt and the Gulf region, which have reinforced their optimistic expectations for growth in the current fiscal year, reflecting the increasing demand for personal customer experiences enabled by the cloud.
During this period, the company achieved triple digit growth in Digital Experience Platforms (DXPs) and DXP Cloud in the MENA region as a result of increased demand from its clients, despite the pandemic and economic challenges.
This regional growth stems from the promising and fast-growing markets of Egypt, the United Arab Emirates and Saudi Arabia, where there is a strong group of clients from governments and companies in the areas of financial services and insurance, telecommunications and manufacturing sectors.
witnessing These segments are a breakthrough in unified and optimized experiences across platforms and touchpoints along with scaling the cloud to augment and resiliency to drive digital transformation.
(In Egypt in particular, Liferay was able to quickly shine and engage in support of the Egyptian state’s efforts aimed at accelerating the pace of digital transformation.
Liferay has provided its services to many large companies and institutions that are seeking to adapt quickly to this transformation in many sectors and to many leading government institutions, banks, insurance companies and telecom operators, where among its clients were, for example, the Arab African International Bank (AAIB) and AXA Insurance.
Liferay also has a large customer base in the Saudi market that includes major companies influential in various economic sectors, including for example The Cooperative Insurance Company, Zain Telecom and Alinma Tokio Marine.
It has benefited from the decision of the Kingdom of Saudi Arabia to adopt open source software such as Liferay solutions that activates data in Actual time in order to accelerate innovation, which led to large spending of companies that embarked on the journey of transformation in line with the vision of the country.
Liferay has a strong presence in the UAE, which witnessed the opening of its first office in the region (in Dubai) and attracted a promising and fast-growing base of customers, and was a partner in many smart government initiatives, for example, the partnership with the Smart Dubai initiative to launch the “Invest in In” platform. Dubai.”
Musallam Dalati, General Manager of Liferay Middle East, said: We are promoting innovation and improving experiences with the help of technology and we are reaping the benefits this mission. The Middle East is one of the fastest growing regions in the world, and we expect a steady acceleration this year as well.
However, B2B, B2C, D2C, and B2E business models are excelling as key drivers in the post-pandemic era that has fostered the adoption of digital services. In light of the massive expansion in the Middle East, we are committed to supporting digital transformation initiatives for public and private sector institutions in the region.”
A recent study by Gartner predicted that cloud computing would be the focus of digital experiences. Therefore, it is not surprising that the demand for DXP Cloud is increasing in line with the company’s “Cloud first” approach. On the other hand, the imminent need to deliver personalized user experiences across multiple channels, touchpoints, and devices leads to increased investments in DXPs by organizations and thus the sector is expected to achieve a compound annual growth rate of 5% in the period From 2020 to 2027 across the Middle East and Africa, according to MarketWatch.
Liferay’s customer- and partner-centric approach is essential to achieving its business objectives. An expanding partner network enables innovation and service enhancement through successful partnerships. The flexibility and innovation of its employees is one of the cornerstones of our company’s success.
“Our huge returns are a direct result of the company’s collaborative, built-in spirit,” Dalati said. on the shared vision, complete transparency, empowerment and team spirit among Liferay employees to thrive alongside the company – a model that enhances growth and performance.”
