Dubai Real Estate Development contracts with “Itqan” a financial and marketing consultant for its projects

Ashraf Tawfiq

Eng. Abdel Fattah Al Murr: We aim to contract with major consulting companies locally and internationally

Dubai Real Estate Development Company, one of the major real estate development companies, has contracted with Etqaan Company for financial and marketing consultancy, as a financial and marketing consultant, to support the company’s plans to expand in the Egyptian market, and pump More investments in the new administrative capital.

The contract was signed by Eng. Abdel Fattah Al-Murr, Chairman of the Board of Directors of Dubai Real Estate Development Company, and Basem El-Sherbiny, CEO of Itqan for Financial and Marketing Consultations.

He said Engineer Abdel Fattah Al Murr, Chairman of the Board of Directors of Dubai Real Estate Development Company, said that contracting with “Etqaan” comes within the framework of the company’s strategy to contract with major local and international consulting companies, and to seek the assistance of distinguished competencies and experiences in the Egyptian market. The company also contracted with the MTA company, the consulting office, Engineer Mohamed Talaat, to work on the engineering and construction designs for the (OBSIDIER) project. The company also contracted with (Business Concierge) to manage the administrative part and (Mission 235) company to manage shops, which is one of the largest consulting and building rental companies commercial.

and the (OBSIDIER) commercial, administrative, medical, hotel project, located in the most distinguished areas of the Administrative Capital in (Downtown Tourist Towers), and the total area of ​​the project is . 5 thousand square meters.

For his part, Basem El-Sherbiny, CEO of Itqan for Financial and Marketing Consultations, welcomed the cooperation with Dubai Real Estate Development Company, one of the largest companies in the Egyptian market.

He added that “ Itqan is working to support and support all its partners in the real estate market, to provide the best real estate product and achieve the highest investment returns for the developer and customers, pointing out that the “Itqan” team always aims to bring the project out in the best marketing and financial form.

He explained The company provided a package of distinguished services to “Dubai” company, which included the provision of financial advice to the company, including feasibility studies, the development of financial regulations and pricing, in addition to marketing consultancy by providing the marketing strategy, the marketing budget, the development of the exhibition plan, marketing activities, and the advertising and media plan for the company and the project.

He continued, on behalf of El-Sherbiny, that “Etqaan” also provided the company with management consultancy to develop an operating system for For a company and a system of periodic reports and management of customer database and sales consultancy through the development of sales plans and strategies for selling to the direct customer and by building a trust base with real estate marketing companies. For more than 50 companies in 13 different countries, it also provided its services to more than 13 companies in the New Administrative Capital market during The last 3 years, and contributed to the launch of about 27 new projects with targeted sales of 50 billion pounds.

“Itqan” offers a package One of the consulting services represented in the preparation of comprehensive marketing research and competitor analysis, the development of the strategic vision of the project, the “branding” plan, training the sales and marketing team, developing the marketing plan and supervising its implementation. The financial study in all its stages, supervising the development of financial plans, preparing budgets and managing cash flows, supervising the building and development of the company’s internal financial management team, providing technical support and following up on the payment and settlement systems and update it periodically and build a reporting system to follow up on the company’s financial performance.