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Vodafone cooperates with Watch It to provide platform content to Flex customers

Eh Hussein

“Vodafone Egypt” signed an agreement with United Digital Services WATCH IT working in the field of content and entertainment in Egypt, to make the platform’s content available to a larger segment of Vodafone “Flex System” customers, without Hodood, in partnership with the WATCH IT platform, the leading Egyptian platform for Arab entertainment content, affiliated with the United Media Services. Where the users of “Flex” lines represent the broad base of Vodafone Egypt customers, which occupies the largest market share of the Egyptian mobile market with a percentage of

% of the total mobile users in Egypt.

The agreement was signed by Nashwa Gad Al-Haq, Chairman of the Board of Directors of United Digital Services WATCH IT and Managing Director of the WATCH IT platform, and Karim Eid, Head of Marketing and Retail Sector at Vodafone Egypt, in the presence of Hassan Abdullah, Chairman of the Board of Directors of United Media Services, and Mohamed Abdullah, CEO and Member Managing Director of Vodafone Egypt, Ayman Essam, Head of Foreign Affairs Sector, and Noha Saad, Head of External Communications and Media Department, Yara Qura, Director of Content and Services Department at Vodafone Egypt.

On his part, Hassan Abdullah, Chairman of the Board of Directors of United Media Services, stated that cooperation with Vodafone comes within the current methodology of the United Company, which aims to open up to the market and expand the scope of agreements Cooperation and partnership to allow the dissemination of purposeful and entertaining content through the various available digital media. The United Company also aims to provide content of all kinds, including digital content, to all segments of users.

For its part, Nashwa Jad Al-Haq, Chairman of the Board The United Department of Digital Services WATCH IT and the Managing Director, that this partnership comes in light of the new strategy pursued by the WATCH IT platform within the framework of the general development and expansion plan in order to ensure and provide entertainment and educational content for all. The partnership with Vodafone Egypt is considered one of the most important partnerships for mobile phone companies.

She also expressed her happiness that this partnership will allow Flex customers – who are considered one of the most important segments to which WATCH IT means – the content Distinguished so that they can enjoy watching an endless number of Egyptian and foreign dramas and original WATCH IT works, in addition to Maspero’s original works.

Karim Eid said: “This partnership comes within the framework of Vodafone’s interest in providing various services to all customers, especially the entertainment content, which is witnessing a very high demand with the expansion of the customer base, indicating that Vodafone has distinguished partnerships with pioneers in the content industry in all fields. And that the new partnership with WATCH IT is a distinct addition to the package of services that Flex customers benefit from, stressing that the satisfaction of Vodafone customers is one of the most important goals that the company seeks to achieve.

Mohamed Abdullah, President and Member The Managing Director of Vodafone Egypt expressed his happiness to cooperate with United Media Services, not only at the level of the WATCH IT platform, but also extending cooperation in more than one field as it is the largest Egyptian media entity that has achieved a breakthrough and successes that changed the media landscape and added many successes to it.

The United Company for Digital Services WATCH IT was established in 2019, in a move to protect the intellectual property of Egyptian and Arab dramatic and cinematic content, and to create the largest library of films, series, plays and programs for Arab viewers in all countries of the world.

WATCH IT has played a big role since its establishment in enriching the competition Artistic content by providing good content from movies, series, programs and plays, as it attracted millions of users with its high-end content.

WATCH IT aims to provide specially selected content for safe entertainment viewing for all families around the world, as the platform is keen to provide diverse and different content that will satisfy all tastes and categories with a commitment to preserving originality and identity