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Nevin Jameh: The Enterprise Development Authority is working to open global markets to distinguished heritage products

Fath Al-Sayeh

Nevin Jameh confirmed The CEO of the Enterprise Development Authority stressed the agency’s endeavor to open global markets to the unique and distinguished Egyptian heritage products due to its global reputation and good competitiveness, in implementation of the directives of President Abdel Fattah El-Sisi, President of the Republic, to support the handicrafts and heritage sector, which was represented by his generous sponsorship of the Our Heritage Exhibition on Over the course of four consecutive years, given the importance of these projects in consolidating the Egyptian identity and providing a distinguished product that is required globally, in addition to its ability to provide hundreds of thousands of job opportunities, especially for youth and women in Upper Egypt and the border governorates.
Jameh added that the agency is constantly coordinating with international institutions to advance and develop this sector so that traditional handicraft products conform to the requirements of global markets and to help project owners follow modern marketing methods that enable them to compete in foreign markets.
Jameh’s statements came during her signing of a memorandum of understanding with Eng. Hani Sonbol, CEO of the International Islamic Foundation to Trade Finance and Chairman of the Board of Directors of the Fatwa Program 2, to implement a program to qualify and train up to 400 women for export in the fields of handicrafts and heritage, which was signed in the presence of Dr. Hala Al-Saeed The Minister of Planning and Economic Development and a number of representatives of the concerned ministries and bodies.

Jameh indicated that the agency is cooperating with the International Islamic Trade Finance Corporation with the aim of implementing programs to support and empower Egyptian women economically and socially, as well as On supporting exports of women’s craft and heritage projects, where the International Islamic Trade Finance Corporation and the Medium, Small and Micro Enterprise Development Agency, in coordination with the Ministry of Planning and Economic Development, agreed to implement a program to qualify and train a number of up to A woman for export in the fields of handicrafts and heritage, chosen from among the most prominent models and participants in the previous editions of our Heritage Exhibition for heritage products, as well as existing small and micro enterprises owned by women.

Jameh explained that an integrated training will be provided for women, including (export mechanisms). – E-marketing – negotiation skills – specifications and quality) and creating a brand for clients, reconciling the conditions of the projects participating in the initiative and facilitating their integration into the formal sector, as well as providing the necessary financing for existing medium, small and micro enterprises owned by women for the purpose of export.

The International Islamic Trade Finance Corporation honored the Enterprise Development Agency for the efforts exerted in supporting the small enterprises sector, and the honorary shield was received by Dr. Raafat Abbas, head of the central sector for non-financial services in the agency. It is worth noting that a mini-exhibition was organized on the sidelines of the signing of the agreement, with the participation of a number of models who had the opportunity to participate in the fourth edition of Our Heritage 2022, where the models’ products were admired by the audience.