Iman Al-Wasli and Fathi Al-Sayeh
Banque Misr participated in the activities of the International Exhibition for Communications and Information Technology “Cairo ICT” 2022, which was held at the International Fairgrounds in New Cairo in the period from 27 to 28 this November, through a digital pavilion on the latest Tiraz, through which he provided all information to visitors about the bank’s various services and products, with the help of a highly trained team to promote its digital products and services. From an economic and social point of view.5935877 5935877)5935877 During the exhibition, the bank reviewed the services of Banque Misr BM Wallet. , and the new generation of Internet service and BM Online mobile banking, which provides a variety of banking services and has many advantages and discounts on services provided through the BM Online banking application, which provides a better customer experience. The bank embodied the “Chat Bot” service through the character “Gabirino”, and Banque Misr is the first bank in Egypt to use artificial intelligence technology through its website to serve its customers around the clock and respond to their inquiries.
These interactive services are a step towards moving forward in digital transformation, where customers can conduct an interactive dialogue at all times without waiting, and this technology contributes to Diversifying ways of communicating with customers, which reflects on the speed and flexibility of the service provided to improve its efficiency and speed. Banque Misr also created a new part in its pavilion at the exhibition, in which it presented the idea of reflection, the “inverted house”, which attracted many visitors, since all its parts are present in an upside-down manner in an unconventional way, which won the admiration of visitors.
Banque Misr digital products were also promoted during the exhibition, including; The “Express” microfinance loan, which is the first digital financing in Egypt; It is the first integrated digital product launched through Banque Misr’s digital transformation sector, which is the first of its kind for banking digital transformation. The product enables Banque Misr customers to submit a request for financing their small projects online through Banque Misr’s website without the need to go to the branch, as well as follow the loan steps step by step. Step by step through the website, with the simplest steps and the least procedures. The bank also launched Murabaha financing for small projects online with the simplest steps and the least procedures in order to meet all the diverse needs of its customers. The bank also automated obtaining financing for micro projects from Banque Misr for the first time in Egypt to provide the service immediately. 5935877 It is worth mentioning that Banque Misr owns a sophisticated network of automated teller machines (ATMs) that reach more than 5120 A machine that provides withdrawal and deposit services, currency exchange, bill payment, donations, and other services. The bank also allows its customers to communicate with it around the clock through bank pages. Main Egypt on social media including; Facebook, Twitter, Instagram, etc. 5935877 The Bank is also keen to provide financial services to various segments of society through several channels Of which; The spread of its network of branches, which reaches more than 380 branches spread throughout the Republic, so that Banque Misr becomes the closest to its customers wherever they are, in addition to its global presence. And regional in the United Arab Emirates, Lebanon, France, Germany, China, Russia, South Korea, Italy (Milan), and Kenya (Nairobi) in addition to a wide network of correspondents covering all countries of the world5935877