Technology

Mall of Egypt partners with FAD Dubai and Hisham Kharma to support talent in the field of fashion design

Aya Hussain

Majid Al Futtaim, owner of shopping malls and communities and a leading retail and entertainment business across the Middle East, Africa and Asia, has announced “Mall of Egypt” partnered with FAD Dubai, the best fashion design institute in Dubai, and the talented musician and author Hisham Kharma, in a “Fashion Glam” event that was organized specifically to announce this partnership.
Through its branches in the Middle East and India, FAD Dubai honors fans of the fashion industry who participate in its integrated professional courses and programs that are compatible with undergraduate, postgraduate and educational courses Short professionalism, by sharing their passion and adventures in the field of fashion with international fashion brands, as well as showcasing their talents on the most famous international fashion platforms in London, Milan, and Arab Fashion Weeks.
Under this collaboration, a scholarship will be provided to 15 existing fashion label owners to take accredited courses in fashion design and business development to grow and expand their their business and y Yours within the framework of Mall of Egypt’s vision to support emerging local talents, nurture them and expand their business.

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The cooperation agreement was announced At the “Fashion Glam” event organized on December 5, coinciding with the fifth anniversary of Mall of Egypt, a presentation was presented by Hesham Kharma, attended by the leaders of Mall of Egypt and FAD Dubai, along with a group of key opinion-holders.
The accredited courses will take place at Mall of Egypt starting January 7th and will last for six to eight weeks. The nominees will then have the opportunity to showcase the final looks of their products in a fashion show to be held in March that includes a musical performance composed by Hisham Kharma especially for the event.
The jury will select a winner to obtain a double certificate, the first of which will receive an illustrated design book produced by one of the Creative Directors at FAD Dubai, in addition to giving them the opportunity to sell their products in their own store in Mall of Egypt.
At Mall of Egypt, we invest in our local communities and believe in We nurture small business owners and entrepreneurs, and welcome them into our ecosystem in pursuit of innovation, creativity and growth.”
He continued “This collaboration with one of the leading fashion organizations in the Middle East demonstrates our efforts to provide the local community with the necessary skills, education and knowledge on how to develop and grow their own fashion business. This is perfectly in line with our Mall of the Future vision which continues to build strong bonds within our communities through innovative partnerships, offers and services. We look forward to witnessing the amazing work and the tremendous talents waiting to be discovered here in Egypt.”
FAD has always been Dubai is at the forefront of institutions supporting emerging Arab and regional talents in the field of fashion and enabling them to publish their looks on the platforms of international fashion events.
The Institute’s vision is to be able, over the coming years, to prepare a strong and talented generation that possesses the elements of innovative design, and to continue contributing to the rapidly growing and developing creative economy in the region.
FAD Dubai founders Shivang Dhruva and Shirin Aminian said: “Egypt has a great cultural and creative heritage as well as having the resources to upgrade the fashion industry and align it with a sustainable system. From bringing world-class education to Egypt, and incubating local fashion talent, to providing a global platform for them to showcase their talents, FAD is committed to investing in the country’s cutting-edge fashion industry and emerging talent. We are pleased to partner with Majid Al Futtaim and musician Hisham Kharma in this initiative.”
Musician and composer Hisham also commented Kharma said: “Using music as a source of inspiration for the fashion industry is a great idea, and I am fully confident that this artistic collaboration between the worlds of music and fashion will inspire these talented young artists to be more creative and express their potential.”
“I am so proud to be a part of this impactful collaboration, which was announced at an event that brings together music and fashion to showcase the art of fashion making in its purest form. I am so excited to see the results of this imaginative multi-layered process.”