Launching an international electronic campaign to promote the Egyptian tourist destination for the summer 2022 season

Eh Hussain

The Ministry of Tourism has launched And Antiquities, represented by the Egyptian General Authority for Tourism Activation, starting today and for a period of 8 weeks, a new electronic campaign on various social media platforms to promote the Egyptian tourist destination for the summer season

, under the title Follow the Sun, in a number of the main markets exporting tourism to Egypt, namely the United Kingdom, Germany, Italy, France and the United States of America.

2022 For his part, Mr. Amr El-Qadi, CEO of the Egyptian General Authority for Tourism Activation, indicated that the launch of this campaign coincides with the beginning of the spring season with a number of One of the target markets in order to push more tourist traffic to Egypt from these markets, especially in the summer season


He explained that this campaign focuses on many Egyptian tourist destinations such as Cairo, Giza, Luxor, Aswan, and the Red Sea and Sinai resorts, pointing out that this campaign comes in light of the implementation of the media strategy to promote tourism to Egypt, which aims to highlight the Egyptian tourist destination and its distinct and diverse tourist and archaeological components, as well as its young and vibrant identity, and as an attractive tourist destination that the visitor wants to stay in for a long time. With a repeat visit every year.

For her part, Ms. Lamia Kamel, Assistant Minister of Tourism and Antiquities for promotion, indicated that this campaign will be launched electronically on the most widely used social media platforms in these markets, namely Youtube, Facebook, Instagram, Tiktok, in light of the increasing trend towards the use of the Internet, especially by Young people.

added that The slogan of this campaign invites tourists to follow the weather constantly, which will make them choose Egypt as a distinguished tourist destination to spend their vacations there and enjoy its warm weather throughout the year, where the shining sun, which is an integral part of Egypt’s pharaonic history and ancient civilization, picturesque views, wonderful seas and the Nile. Khaled, in addition to promoting the integrated tourism product that Egypt adopts to integrate the beach tourism product with cultural tourism, and it relies on shedding light on the atmosphere of celebrations and tourist attractions in a number of tourist and archaeological governorates, as well as the warm weather in Egypt that is full of intimacy, fun and kindness that Egyptians enjoy, in addition To highlight the most important eco-tourism and the features of what the Egyptian state is doing to move towards responsible and sustainable tourism.

2022 Ms. Suzan Mustafa, Director General of the Tourism Promotion Department at the authority, explained that during this campaign, the largest electronic booking platforms in the world will be used as part of this campaign.

2022 This campaign is considered a continuation of the electronic promotional campaigns launched by the Ministry early this year under The title of Sunny Christmas (Bright Christmas) and Sunny January (Bright January), which achieved remarkable success on various social networking sites in Egypt and a number of countries in which the campaign was launched, succeeded in reaching 107 million users, and achieved viewership rates. More than 100 views on various social media sites, in addition to its success in raising the rates of electronic search for Egypt on global search engines in these target markets by 95% compared to last year.

The Egyptian tourist destination is promoted through social networking sites through a variety of content, including photos, videos and written content. Publications are an essential part of the ministry’s marketing mix, and social media pages are an essential part of the Egyptian tourist destination’s branding, the main mechanism for sharing these promotional content, and inspiring travelers to discover Egypt