Economy

Phlog platform cooperates with Cairo Festival City Mall to highlight the skills of young Egyptian photographers*

Eman Al-Wasly

Cairo JANUARY 2023: Cairo Festival City Mall, the leading destination for entertainment and shopping, in collaboration with Phlog, has organized a contest For photography, through which photographers document and highlight the mall’s designs. The competition aims to empower young talents in photography, and highlight their talents and skills. The emerging photographers were selected from five categories; Architecture, interior design, macro photography, and street photography, to highlight Cairo Festival City Mall landmarks during the mall’s festive atmosphere.
2023 Three talented photographers won the competition and they are; Amir El-Shahawy, Ahmed Mansour, and Engy Farhat, and they were honored and given financial rewards, in addition to giving them the opportunity to display their work on the platforms of Cairo Festival City Mall and the Phlog platform.

Heba Abdallah, Head of Marketing, Cairo Festival City Mall, said: “We are proud to collaborate with Phlog in this unique competition, to provide an opportunity for emerging photographers to display their various works.” Abdallah praised the efforts of all the participants in the competition, and congratulated the winners, saying: “This competition celebrates the unique potential of young Egyptian talents, so that they can display their creativity in photography and develop their potential.”
2023 She added: “Cairo Festival City Mall is committed to developing the potential of youth in Egypt and supporting them by offering them unique opportunities to display their work. This initiative is in line with our strategy to invest in educating and empowering Egyptian youth, as we believe in the importance of this role in ensuring the creation of a sustainable future.”

Khaled Taher, CEO of Phlog, expressed his pride in partnering with Cairo Festival City Mall in this competition that aims to empower young photographers. Taher added: “Ten talented and creative contestants were selected to participate in this special event, which highlighted the nature of the festive atmosphere in Cairo Festival City Mall and its architectural designs, so that in the end three of them won financial prizes from Cairo Festival City Mall.”

2023 He said: “At Phlog, we support and empower photographers and provide them with the tools they need to showcase their unique vision through different and diverse experiences. Our mission is to create an international network that provides buyers with the opportunity to find exceptional images around the world.”
2023 under the umbrella CSR programs for Cairo Festival City Mall “Festival Cares”, the mall seeks to continue empowering Egyptian youth and creating new opportunities for them. He recently collaborated with Vogue Italia through the Cairo Fashion Experience program, the first program of its kind to discover young talents in the field of design and fashion in Egypt. As well as direction from the Vogue Italia team to showcase their designs at Milan Fashion Week, to end their journey with the presentation of their collections at Festival Avenue, the upcoming luxury expansion of Cairo Festival City Mall, which is set to be the starting point for many influential and prominent projects in the world of shopping and entertainment in Egypt. Where the first, second and third place winners will display their costumes.