IPSOS chooses Jumia as the first in the field of e-commerce in Egypt and the sixth most influential brand

Eh Hussein

For the second year in a row, Ipsos IPSOS, the global research company, announced About the results of its annual report on the most influential companies and brands in the Egyptian market during the year 2021, where Jumia, the leading e-commerce platform in the Egyptian market, topped the scene and came first in the field of e-commerce superior in that to its competitors.

In its study, Ipsos confirmed that Jumia topped the list in the digital and e-commerce sector, and occupied Sixth place among the best 14 influential brands in the Egyptian market and came in a list that includes other international companies such as Samsung, Google and others.

2022 In response to this appreciation, Eng. Hesham Safwat, CEO of Jumia Egypt, expressed his happiness with this honor, which comes for the second year in a row, stressing that we are proud of what We achieved it in the Egyptian market through various platforms Jumia Mall, JumiaPay and Jumia Food, which made Jumia for the daily use of the Egyptian consumer, which has been translated today from an international appreciation from an international company, noting that choosing Jumia as one of the most famous brands in Egypt is a great honor that comes as a culmination of the efforts made by Jumia in Egypt, and we would like We would like to thank our customers, partners and Jumia team for this great achievement.”

has announced the results of the “Most Influential Brands” survey. Which it conducted for the second time in Egypt, and in a study of the most influential brands from Ipsos IPSOS and 2022 a national, regional and global brand was included and its impact was evaluated on 387 A category of Egyptian consumers.

A study was done Brands selected based on a number of determinants which include “Relevance”, “Presence”, “Trust”, CORP. CIT, ‘Leadership’ plus some of the key variables that make up the ‘Influence Index’. The survey covered brands across a wide range of sectors and industries, including financial services, telecommunications, retail, food and beverage, automotive, technology, and fashion.