“The Egyptian Swiss Pasta and Concentrates” participates in Gulfood Dubai 2023

Eman El-Wasly

The Egyptian Swiss Group for Mills, Pasta and Concentrates participates in the Gulfood Dubai exhibition 2023 in its session
, aiming to expand exports and enter new markets, and also started an African tour that started in Morocco this month.

The Gulfood Dubai exhibition 2023 will be held during the period 20: 20) this February, with the participation of 2023 A company from more than 120 countries, while about 72 Egyptian companies participate in various sectors, and the exhibition is considered one of the largest exhibitions specialized in food and beverages globally.

Eng. Ahmed El Sebaei, General Manager of the Egyptian Swiss Group for Mills, Pasta and Concentrates, said that the group is keen on annual participation in the Gulfood Dubai exhibition as it is the largest food exhibition in the region and provides export opportunities to many markets.

Al-Sibai indicated that the group aims to expand in the current markets, primarily West Africa and the Arab countries, while seeking to seize a larger share of the European market during the current year, to benefit from the search of these countries for products at a lower price with high rates of Inflation and low purchasing power.

He said that the “Egyptian Swiss” exports its products to more than 30 countries, and France, the Netherlands and Sweden were the most recent export markets , allocated about 72% of its production for the local market and 20% for export, while it seeks to raise this percentage to ( 30% of exports during the current year

He noted that there was a noticeable demand by the European and American markets during the recent period for pasta and sauce products, benefiting from the decrease in supply of food.

He pointed out that the production capacities of pasta factories in Egypt are large and capable of meeting export demands, provided that wheat raw materials are available and quickly imported.

It includes the Egyptian-Swiss Mills Group pasta and concentrates, a factory for the production of pasta with a production capacity of 8 thousand tons per month, a flour mill 72% with a capacity of 72 thousand tons per month, and a factory The sauce has a capacity of 3,000 tons per month.

He added that the depreciation of the Egyptian pound raised the competitiveness of the Egyptian product in the global market, and provided a greater opportunity to increase exports during the coming period.

He pointed out that the group has a plan to launch a commercial tour in several African countries during the current year, which it started in Morocco during this February while seeking to organize visits to West African countries and Libya.

He mentioned that the group was able to enter Morocco a year and a half ago, and succeeded in capturing a good share in the sauce market in a short time, by manufacturing Moroccan brands.

He explained that the group’s visit to Morocco resulted in contracts with New companies in the sauce, while it intends to launch its brand “Dahsha” in Morocco during the current year in cooperation with one of the largest distribution companies in Casablanca, in addition to the current dealings with the largest Moroccan distribution companies.

He indicated The Egyptian Swiss is keen to participate in specialized international exhibitions, led by Gulfood Dubai, and will also participate in the Anuga exhibition in Germany, and Fancy Food in America, in addition to its plan to participate in specialized exhibitions that are held in African countries to get acquainted closely with the export opportunities in the target markets. .