“Al-Raed Development” begins construction work on the “ROOTS” project before its official launch to customers

Al-Raed Real Estate Development Company announced the start of construction work on the “ROOTS” project in the new city of Sohag, with a total investment of about 1.8 billion pounds, based on the company’s commitment and keenness to implement and deliver in accordance with the specified dates.
Hisham Al-Santrisi, CEO of Al-Raed Real Estate Development Company, said that the company is working at full capacity and regularly to implement according to the specified schedule. For the implementation stages, as the company has provided all the capabilities and financing that achieves the speed of implementation of the project, which makes the implementation rates take place at the highest level, pointing out that the strength of the company’s financial solvency encourages it to start implementation before marketing the project.
He pointed out that the implementation of part of the project before marketing it supports the customer’s decision-making, as the customer becomes reassured about his investments and confident of the company’s ability to implement and deliver according to the specified date, in addition to To his ability to inspect the unit before contracting, which is one of the competitive advantages that exist in the project and help in implementing the marketing plan specified for the project.
547737 He explained that the “Roots” project is an integrated urban project located on an area of ​​​​87 thousand meters in a distinct and non-recurring location in The heart of the new city of Sohag, and includes 05 residential buildings with a total of 496 unit, including 05 villas with an average area of ​​ meters, penthouse units, duplexes, a model for family housing, a commercial mall, and a social club.
He pointed out that the construction percentage of the project is only 05% of the project And the rest are green spaces and services that provide customers with a different life model. A contract was also signed with the largest consulting office in Egypt and the Middle East, which is the Sabbour Engineering Consultancy Office, to develop the architectural design for the project. Also, a contract was signed with the office of Dr. construction of the project.

He stressed that the current period in which the market is witnessing price changes requires companies to make a double effort for implementation. This is to prevent a gap between the selling price and the implementation cost, which exposes the company’s plans to high risks, pointing out the importance of having strong experience and financial solvency that enables companies to face challenges and successfully exit from them. 6606