Arab African International Bank enhances its journey in digital transformation

Iman Al-Wasili Cairo – February :

The Arab African International Bank announced the update of its electronic platforms In cooperation with Liferay Inc., a leading provider of platforms for creating digital experiences on websites, mobile and internet-connected devices, the company will provide the bank with premium Liferay DXP solutions, which come as part of a comprehensive project to renovate the bank’s website and update content management systems. This cooperation is in line with the strategy of The bank to provide the latest digital solutions in the Egyptian market and its integrated plan to keep pace with the changes and market requirements with professional tools and in accordance with international standards, and to provide the best digital banking services to customers, whether individuals or institutions.

The Arab African International Bank will be able to Through the use of Liferay technology on the bank’s website, it enhances the experience of its customers and achieves integration across the various touch points of the bank such as the mobile application and internet banking. Where the bank’s customers will be able to access various banking services through any electronic device using the latest digital technologies easily and with the highest levels of safety and security. Liferay DXP solutions will also help the bank achieve its strategic goals of financial flexibility, customer focus, innovation using new operating system models, data and digitization as the new platform will also meet the changing needs of businesses and individuals

said Haitham Al-Maayerji, Assistant Managing Director – CEO of Group Operations at Arab African International Bank, said that the bank’s cooperation with Liferay to renew the bank’s electronic portal, enrich its content and innovate ways to manage its content and provide services through it, especially given the company’s strong experience and advanced global solutions that it provides, especially in the banking sector.

He added, “Digitization and electronic transactions are the distinguishing features of the current and future era. As a result, the bank is pursuing an ambitious digital transformation strategy that includes preparing digital channels to create a modern model of ways to provide banking services to customers and reach them easily. Therefore, we have partnered with Liferay, the industry leader, to redesign the bank’s website and modernize the content management system, and intend to work on more projects with the same company in the future to build on our mutual success.”

It is worth noting that this collaboration will also enable the Arab African International Bank’s “Digital Factory” to produce solutions for the bank as well as customized applications and services as needed, allowing it to be creative and quickly respond to market needs and identify trends on a daily basis. The Arab African International Bank is one of the few banks to have established a “Digital Factory.”

On his part, Omar Chalabi, Head of Sales at Liferay, expressed his happiness to work with a reputable entity in the Egyptian banking field such as Arab African International Bank. Pointing out that one of the main reasons for this cooperation between the two parties is the great ambition and deep experience that the bank enjoys.

“Within the framework of Liferay’s commitment to assisting banks, companies and government organizations in building new digital platforms that meet the standards,” Shalebi added. Globally competitive and based on advanced digital solutions, we have equipped Arab African International Bank with the leading Liferay DXP solution. Which helps organizations drive digital change by supporting reusable services and modules, and compatibility with a variety of tools and open APIs. Liferay DXP also allows organizations to transition from legacy systems to today’s integrated technologies. Thus, companies can better showcase their products online and have access to vital data and analytics to help them make optimal decisions.”

He added: “Digitization through the use of professional tools enhances the success of organizations in global markets, and begins The appropriate digital transformation by creating digital channels of communication with customers, which we are pleased to present to the Arab African International Bank today.”

It is worth noting that Liferay enjoys2022 years of experience and has more than 1000 employees in 19 countries, and helps organizations achieve “digital transformation” through an innovative digital experience platform that benefits Customers, partners and employees. It is known for its solutions approach, technical background, and deep knowledge of different markets and sectors, thanks to a network of partners that includes more than 2022 partners.